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| NewsFriday, March 30, 2007 8:02 PM CDT |
State smoking ban vote follows ad blitz
SPRINGFIELD -- Thursday’s Senate vote to ban smoking in all Illinois public places comes on the heels of hundreds of thousands of dollars in television advertising trying to convince voters and lawmakers that second-hand smoke is dangerous. The anti-smoking ads join spots about Gov. Rod Blagojevich’s business tax plan and others about cable TV competition as recent commercials that could interrupt the local news or “Good Morning America.” Jeff Brand, a communication professor at Millikin University in Decatur, says it’s not necessarily unusual to see groups take their legislative goals to the tube. “I think right now we just have a glut of issues,” he said. An ad to support the proposed smoking ban features Lisa Cristia, a Chicago-area woman who worked in bars and restaurants and was diagnosed with a “smoker’s cancer” even though she’s a non-smoker. “This puts a face on what can happen when you’re exposed to second-hand smoke,” said Shayne Squires, spokeswoman for the American Cancer Society. She said the group made a “six-figure” buy mostly in the Springfield and Decatur media market. Brand thinks it’s effective, especially because it leaves out opponents’ fears that smokers’ freedoms would be violated by a ban. “Here’s a woman who gets cancer by going to work,” he said. Clearly, the ads didn’t hurt. The Senate approved the statewide ban by a 34-23 vote Thursday, but the House and Blagojevich still have to act before it can become law. |
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