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| NewsSaturday, August 18, 2007 8:40 PM CDT |
Comparisons inevitable between downtown, uptown development
BLOOMINGTON -- Downtown Bloomington's largest developer likes what he sees in uptown Normal. As the two communities work to reinvent their cores, businessman Fred Wollrab said Bloomington could learn a few things from its neighbor north of Division Street. | Multimedia & more "I think what's happening with Normal is putting pressure on Bloomington ... I think it's making Bloomington look like they're not doing anything," said Wollrab, who owns about 30 buildings downtown. "There's more of an acceptance that downtown's not going to go away. "Normal obviously has gotten involved in their downtown to a greater extent than Bloomington," Wollrab continued. "In Bloomington, we have the TIF, the meter maid and flower pots ... In Normal, they've got city employees who are completely dedicated to downtown development. They're partners with the business owners ... They've eminent-domained property. They've managed (development) projects. They've heavily recruited businesses. "(Bloomington officials) can't help but be influenced by that." But both business districts are different, and making a side-by-side comparison is unfair, said Normal City Manager Mark Peterson. Each has a whole different set of circumstances and a whole different set of challenges," Peterson said. South block history In Bloomington, the city spent $54 million on two huge entertainment venues: U.S. Cellular Coliseum and the Bloomington Center for the Performing Arts. It also funneled nearly $9 million from its tax increment financing district, a program that generates money from property taxes to finance an area's renovation, into other projects. Normal is investing about $70 million to rebuild its six-block uptown. Peterson estimated the town's financial commitment will result in $250 million to $300 million in additional investment through projects like the Marriott Hotel and Conference Center and the planned multi-model transportation center. People familiar with downtown Bloomington trace its current approach back to 1990, when a controversial $6 million subsidy to raze the south block of the courthouse square and replace it with an office-retail complex failed a City Council vote. Since then, the city has made an effort to keep the buildings -- some more than 100 years old, with ties to Abraham Lincoln and the community's early history. Bloomington architect Russel Francois said when the city started, downtown was a mess. "But it was an old mess that could be fixed," he added. Outside of the city's work on the entertainment venues, that fix has been led mostly by developers, including Wollrab. "It's not in this council's nature to be intimately involved in orchestrating development in downtown," said Bloomington Alderman Karen Schmidt, whose ward includes much of the area. Even the Downtown Bloomington Association is something of a defacto group. It will receive $850,000 in city money over the next five years, but then must find private revenue for its needs. And the group's director reports to Greg Koos, president of the DBA, rather than City Manager Tom Hamilton. But Hamilton said the strategies have paid off. "Some people think if it's new it's great, and if it's historical and rehabbed it's not," said Hamilton. "I think that is wrong. Downtown Bloomington has come a hell of a long way since the 1980s." Normal's direct approach By contrast, Normal has direct control of nearly aspect of uptown redevelopment. It lured the Children's Discovery Museum from Bloomington by purchasing land from Normal businessman Orval Yarger for $120,000. The town used eminent domain in a two-year legal fight to purchase five other properties from Yarger and two other businessmen. The town also helped relocate businesses displaced by all the construction, including Babbitt's Books. The store received about $67,000 from the town to assist in its move to 117 E. Beaufort St. Uptown's less-historic buildings were demolished with little fanfare. "They were better able to virtually start all over -- and in fact they are changing the layout somewhat," said Francois who has worked on projects in both communities. Today, as a wave of construction transforms the area, Normal has the equivalent of four full-time people on its payroll devoted to uptown needs. They include engineers to oversee the current construction, a marketing specialist and office support staff. As the projects are completed, uptown also will begin seeing revenue from its new TIF district -- ironically as Bloomington's TIF is scheduled to end. The new and the old in both districts is exactly why Peterson said uptown and downtown are talking about how to cross-market and help each other. "The differences give us both opportunities to partner with each other instead of compete with each other," he said. More: Watch/listen to multimedia interviews and read more stories. A tale of two citiesA look at differences between downtown Bloomington and uptown Normal: Category / Bloomington / Normal Blocks / 40 / 6 Tax money invested / $54 million / $70 million Management / 1 full time / 4 full time Age of TIF / 1986 / 2004 Revenue from TIF / $8.7 million / None* *Town hasn't started collecting revenue from district yet. SOURCES: City of Bloomington, town of Normal |
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