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Comparisons inevitable between downtown, uptown development
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BLOOMINGTON -- Downtown Bloomington's largest developer likes what he sees in uptown Normal. As the two communities work to reinvent their cores, businessman Fred Wollrab said Bloomington could learn a few things from its neighbor north of Division Street. | Multimedia & more

"I think what's happening with Normal is putting pressure on Bloomington ... I think it's making Bloomington look like they're not doing anything," said Wollrab, who owns about 30 buildings downtown. "There's more of an acceptance that downtown's not going to go away.

"Normal obviously has gotten involved in their downtown to a greater extent than Bloomington," Wollrab continued. "In Bloomington, we have the TIF, the meter maid and flower pots ... In Normal, they've got city employees who are completely dedicated to downtown development. They're partners with the business owners ... They've eminent-domained property. They've managed (development) projects. They've heavily recruited businesses.

"(Bloomington officials) can't help but be influenced by that."

But both business districts are different, and making a side-by-side comparison is unfair, said Normal City Manager Mark Peterson.

Each has a whole different set of circumstances and a whole different set of challenges," Peterson said.

South block history

In Bloomington, the city spent $54 million on two huge entertainment venues: U.S. Cellular Coliseum and the Bloomington Center for the Performing Arts. It also funneled nearly $9 million from its tax increment financing district, a program that generates money from property taxes to finance an area's renovation, into other projects.

Normal is investing about $70 million to rebuild its six-block uptown. Peterson estimated the town's financial commitment will result in $250 million to $300 million in additional investment through projects like the Marriott Hotel and Conference Center and the planned multi-model transportation center.

People familiar with downtown Bloomington trace its current approach back to 1990, when a controversial $6 million subsidy to raze the south block of the courthouse square and replace it with an office-retail complex failed a City Council vote. Since then, the city has made an effort to keep the buildings -- some more than 100 years old, with ties to Abraham Lincoln and the community's early history.

Bloomington architect Russel Francois said when the city started, downtown was a mess.

"But it was an old mess that could be fixed," he added.

Outside of the city's work on the entertainment venues, that fix has been led mostly by developers, including Wollrab.

"It's not in this council's nature to be intimately involved in orchestrating development in downtown," said Bloomington Alderman Karen Schmidt, whose ward includes much of the area.

Even the Downtown Bloomington Association is something of a defacto group. It will receive $850,000 in city money over the next five years, but then must find private revenue for its needs. And the group's director reports to Greg Koos, president of the DBA, rather than City Manager Tom Hamilton.

But Hamilton said the strategies have paid off.

"Some people think if it's new it's great, and if it's historical and rehabbed it's not," said Hamilton. "I think that is wrong. Downtown Bloomington has come a hell of a long way since the 1980s."

Normal's direct approach

By contrast, Normal has direct control of nearly aspect of uptown redevelopment.

It lured the Children's Discovery Museum from Bloomington by purchasing land from Normal businessman Orval Yarger for $120,000. The town used eminent domain in a two-year legal fight to purchase five other properties from Yarger and two other businessmen.

The town also helped relocate businesses displaced by all the construction, including Babbitt's Books. The store received about $67,000 from the town to assist in its move to 117 E. Beaufort St.

Uptown's less-historic buildings were demolished with little fanfare.

"They were better able to virtually start all over -- and in fact they are changing the layout somewhat," said Francois who has worked on projects in both communities.

Today, as a wave of construction transforms the area, Normal has the equivalent of four full-time people on its payroll devoted to uptown needs. They include engineers to oversee the current construction, a marketing specialist and office support staff.

As the projects are completed, uptown also will begin seeing revenue from its new TIF district -- ironically as Bloomington's TIF is scheduled to end.

The new and the old in both districts is exactly why Peterson said uptown and downtown are talking about how to cross-market and help each other.

"The differences give us both opportunities to partner with each other instead of compete with each other," he said.

More: Watch/listen to multimedia interviews and read more stories.




A tale of two cities



A look at differences between downtown Bloomington and uptown Normal:

Category / Bloomington / Normal

Blocks / 40 / 6

Tax money invested / $54 million / $70 million

Management / 1 full time / 4 full time

Age of TIF / 1986 / 2004

Revenue from TIF / $8.7 million / None*

*Town hasn't started collecting revenue from district yet.

SOURCES: City of Bloomington, town of Normal

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Reader comments on this story - 19 total

Note: All views and opinions expressed in reader comments are solely those of the individual submitting the comment, and not those of the Pantagraph or its staff.

CUGuy wrote on Aug 22, 2007 1:10 PM:

" Yes...there are larger corporate headquarters in Bloomington but look at where they are located. They are all in a very suburban environment on the east side of your community. You are not growing white-collar positions in your central city. This lack of population movement in your downtown will make it difficult to emulate what is happening in Champaign. I am just the opposite of the DuPage poster. I grew up in CU, undergrad at ISU and graduate school (Urban and Regional Planning) at UIUC. Now I live in Chicago (city...not burbs). I have a little bit of knowledge behind that which I speak...but was not intending any offense. It is very easy to see that it is almost completely public dollars being pumped into a small area that can not currently and most likely will not in the future be able to sustain itself because there is no growth plan in place. The 'if you build it they will come' model is for movie scripts only. "

Former ISU wrote on Aug 22, 2007 12:54 PM:

" I recently finished studying Urban Planning at ISU and now work for the CTA (Chicago Transit Authority). My girlfriend is from Champaign so I spend a lot of time there. There is no reason downtown Bloomington or Uptown Normal could not resemble Champaign's vibrant bar and restaurant scene, similar to Champaign's campustown and downtown mix. The dedication and finances have to be allocated to do so, and it seems Normal is putting more effot into that detail thus far. Champaign does have the Big Ten campus presence, but Bloomington/Normal has more of a professional and corporate demographic. And aside from bars and restaurants, there really isn't all that much in downtown Champaign and they have almost no significant downtown employer (maybe the Gazette). I would say downtown Bloomington is even with downtown Champaign in most retail aspects. The character of buildings in downtown Bloomington is more attractive than those in Champaign. "

LOL wrote on Aug 22, 2007 10:38 AM:

" LOL about "Mid-town" being Tobin's and Kroger. "Uptown" is the stupidest name I've ever heard! "

To - "CU Guy" wrote on Aug 22, 2007 10:36 AM:

" I grew up in Bloomington-Normal, went to the U of I, and now unfortunately live in DuPage County...let me tell you that DuPage County is NOTHING like McLean County. When people from downstate move to the Chicagoland area it is total culture shock. It is a completely different world up north. Also, I disagree about your mass transit comments regarding Urbana-Champaign...yes, the students use the bus system, but working adults do not. At all. Downtown Champaign is thriving because of the University of Illinois...it is a whole ‘nother ball game than ISU or IWU...the U of I is a major research university and draws in a community that can support things that the community in B-N cannot support. B-N is still much more "small town" than C-U...and crime is significantly less of a problem in B-N than it is in C-U. "

to:CU Guy wrote on Aug 21, 2007 6:02 PM:

" Well I see some points but I think BN if fairly urban itself. What CU has is the University being a lot larger than ISU and IWU. That is a great thing too, because we do not to rely on the students. As far as business, there are larger corps in Bloomington than CU. The population numbers for BN are larger than CU, so I cannot see why it will not work for Bloomington. If you like Champaign so much....move back! "

CU Guy wrote on Aug 21, 2007 11:48 AM:

" As the comparisons between Uptown Normal and Downtown Bloomington are unfair, so too is bringing Downtown Champaign into the firestorm, as well. The BN and CU communities are similar in size and each are college communities...but that is where the similarities really end. Downtown Champaign is thriving now because the residents and UofI students are craving a more urban-oriented lifestyle. This does not seem to be the case in BN where it more resembles DuPage County than an urban environment. Not only are condos, stores and restaurants opening in Dt Champaign, but high-tech creative business is moving in as well. Literally hundreds of tech workers at companies like Volition and Yahoo living and working downtown, coupled with the visitors and the thousands of people who are funneled though the district on the MTD buses (again...folks in CU actually use urban mass transit) have created a vibrant community...sure there was some assistance from the government...but the demand was there...so it was a good investment. I am not so sure that there is pent-up demand for this kind of existense in BN. It seems folks over there seem to like subdivisions and shopping malls...and that is OK too. "

Dan wrote on Aug 21, 2007 11:21 AM:

" Another aspect of this is leadership. Whether you agree with him or not Chris Koos had a vision for Normal and has been determined to implement it. Steve Stockton seems to have no vision, just a managerial style that might work at a corporate behemoth like State Farm but falls short when it comes to leading a city. And I'm sorry, but whatever your feelings about her Mayor Judy had a vision and tried to make something happen. I'd rather see someone try something than have a mayor who has no vision. "

Reader wrote on Aug 19, 2007 6:22 PM:

" Both towns could learn a little something from each other.Don't get in over your head. "

Get a hint Bloomington wrote on Aug 19, 2007 1:23 PM:

" Your mayor is an idiot. "

ha wrote on Aug 19, 2007 12:45 PM:

" This community is a joke. UPtown Normal DOWNtown Bloomington. Normal is stupid, and Bloomington is ridiculous. "

OGS Eminent Domain wrote on Aug 19, 2007 11:16 AM:

" Be careful want you say Mr Fred Wollrab, you could get "eminent domained" yourself. In other states some properties have been taken at 1/3 the market value. And quite unfortunate for every United States citizen the Kelo Decision allows for eminent domain to take from private interests to give to other private interests, which is just plain wrong. Personally I would hate to see your properties to be eminent domained Fred as you have done a real nice job of rehabbing. Good luck. "

to umm wrote on Aug 19, 2007 10:12 AM:

" I think Normal is a joke. The young professionals and college kids go to Bloomington for the indoor football, hockey, and bars. The only thing Normal has is a very small "downtown" kids museum and pending hotel. None of which are really a draw. "

Size matters wrote on Aug 19, 2007 6:57 AM:

" Downtown Bloomington - 40 blocks, Uptown Normal - 6. Its the difference between an upstairs one-bedroom apartment vs. 4-bedroom house with a full yard. Of course downtown Bloomington is going to be more difficult to improve than Normal. "

umm.. wrote on Aug 19, 2007 3:05 AM:

" ..the difference is...Normal decided to do it and did it..whether it cost the taxpayers or not .. Bloomington decided to do it -- then formed a committee, then a study, then another commitee, then overpaid some "downtown director"...they have no idea what they are doing.... ..Atleast downtown normal looks nice, appears to be rather steady business and I don't have to worry about getting mugged. Downtown Bloomington is a joke. "

Mid-town wrote on Aug 19, 2007 12:39 AM:

" Mid-town is Kroger and Tobins. "

DB wrote on Aug 18, 2007 7:34 PM:

" I went to ISU when uptown Normal was still downtown Normal. It was thriving then (30+ years ago). It thrived even more when the town voted "wet." I'm still not sure I could find uptown Normal yet, and I'm really not sure what the name change did for the town; other than confusing aging alumni. "

To: Normal wrote on Aug 18, 2007 5:44 PM:

" Downtown Normal has 25,000 college students surrounding it, so does downtown Champaign, which actually has more. You can't fairly compare either city to Bloomington which doesn't have that built in population. "

yo wrote on Aug 18, 2007 5:40 PM:

" were midtown at ? "

Normal wrote on Aug 18, 2007 4:29 PM:

" Is redeveloping its downtown the same way Champaign redeveloped theirs. Bloomington's is a hole and will stay that way for the near future. With all the money that comes in from bars I have no idea how a rebirth can't be funded. It's no wonder the One Main Corporation in Champaign chose Normal over Bloomington! "

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