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| NewsSunday, August 19, 2007 6:48 PM CDT |
Bars maintain stranglehold of downtown Bloomington
BLOOMINGTON -- Ask 21-year-old Whitney Jackman if she visits downtown Bloomington. "To where all the bars are?" replied Jackman. "Yeah, but not to eat." Or shop. She does that on the east side of town, where she can find brand-name familiarity. | Multimedia & more The Illinois State University junior spends one or two nights a week in downtown Bloomington, but aside from Mulligan's, Fat Jack's and the other taverns, she has little knowledge of the daytime offerings -- the boutique shops, the sidewalk cafes, the coffee houses. "I just don't really know what's down there," she said while recently shopping at the Shoppes at College Hills in Normal. "I haven't really looked. I just know (the east side) better." Educating potential customers like Jackman is a challenge. Business owners and the Downtown Bloomington Association acknowledge the problem, citing both a lack of awareness about the area and the need to overcome negative perceptions. At the same time, they're also struggling with how to attract and retain more storefronts in an area that's become known for food and drink. "We are programming our neighborhood for an entertainment hub," said DBA Executive Director Peggy Flynn. "I think (to have) retail in an entertainment district you have to look at impulse buys, gift shops, novelty stores. What we have are destinations." Still, retail is part of the DBA's slogan, even if it's unbalanced: "Shop. Dine. Work. Play. Live." "Right now, what's important is getting our vacancies filled," Flynn said. "We lose hundreds of thousands of dollars a year in lost dollars to the city, to profits, to wages." Affordable space That downtown vacancy rate is currently just 5 percent, compared to about 8 percent last year, Flynn said. But, one by one, downtown retailers seem to disappear -- Artezen, Socialite, Villa di Vino, Main Street Jewelry, Call of the Wild, Push, Flying Monkeys, Moberly & Klenner, Enchantment Bridal. New retailers have filled some of the empty space. The Bead Parlor replaced Moberly & Klenner at 318 N. Main St. But services and professionals replaced others: A law office opened in the old Socialite space on Monroe Street and Show Me's restaurant opened in the former Copy Shop location on Main Street. For businesses that do choose to locate downtown, the cost of commercial space is a bargain. Rent averages $1 per square foot monthly, according to the DBA. Many vacancies are currently listed for $850 to $1,900 a month. Hossein Nateghpour, owner of downtown's Pars Rug Gallery, said he paid three times as much for space on Veterans Parkway in the early 1990s -- nearly $6,000 per month. When he moved his business to Front Street in 1994, Nateghpour lost foot traffic and sales, but the reduction in overhead made the move worthwhile. Still, retailers seem to struggle downtown, while a growing number of pubs and restaurants reap the benefits of the U.S. Cellular Coliseum and Bloomington Center for the Performing Arts. The downtown district has 22 establishments licensed to sell liquor. "The number of tavern licenses in downtown has been stable for many, many years," noted Bloomington Mayor Steve Stockton. "Where are better places in Bloomington for bars to be located? Bars in downtown is not something new. Downtown has been a bar district for more than 100 years." But Nateghpour said a daytime attraction would help, particularly a hotel or major chain retailer to draw visitors who typically don't frequent the area. Domino effect? So far, the prime attractions remain the Coliseum and performing arts center, built by the city at a combined cost of more than $54 million, with hopes of spurring interest in the city's center core. It did. More than 382,000 people have visited the Coliseum to date, and more than 77,000 attended first-season events at the performing arts center. Are those people patronizing downtown businesses? It depends on who you ask. "I don't like to say 'no,' but no," said Jeff Skinner, general manager of the Illinois Brewing Company, caddy corner from the Coliseum. Some stop in for a drink before concerts, he said, but not after. During events, the streets are empty, he added. Others, though, are more fortunate. On a recent Friday night, a busy Reality Bites turned away customers before a Bloomington Extreme football game. Conventions have meant a brisk business at Kelly's Bakery & Café, and around the corner, La Bamba can see business spike 30 to 40 percent during home football games. Daytime downtown But the Coliseum and the performing arts center don't seem to be drawing awareness to the daytime side of downtown Bloomington. Jackman is a prime example. She likes to shop for clothes but didn't know about Socialite or Push, two clothiers who've recently gone out of business. Nina Faridfar is married to Nateghpour, but she still has little interest in downtown. She would if it had more festivals and sidewalk cafes. Michael's restaurant, Kelly's Bakery & Café, Rosie's Pub, Elroy's and Reality Bites all have outdoor seating. "I don't see any attraction," Faridfar recently said while shopping at Eastland Mall on the city's east side. Others visit downtown, hit their usual destination, jump back in their car and leave, without walking up and down the street to see what's around. Sisters Michelle Maurer and Barbara Schaad, for example, frequent the Coffee Hound and the Saturday farmers' market. But two-hour parking limitations often send them packing after they finish sipping their caffeinated drinks. "Parking is an issue," Schaad said. "If I'm having coffee and meeting with my friends, I'm there for more than two hours. It's like they're trying to keep people out." Ambiance and awareness And there are others. A group of teenagers cursed at a person walking through downtown on a recent Saturday. On a Tuesday morning, a panhandler asked for $5 "for breakfast." Another needed money because his car broke down. Meanwhile, cigarette butts and empty bottles litter the curb. "I think people look at that when they come downtown. They like to shop in a clean environment," said Jerry Martin, owner of Hobbyland, the downtown's oldest retail shop. "People don't want to walk through garbage to get to your store." Trash, panhandlers and late-night drinkers keep people away, he said. It has Flynn repeating the words "clean, safe, friendly" as she searches for an answer to downtown's struggles. It could be spiffed up by creating a business improvement district that would charge businesses and residents a fee to pay for improvements. Not surprisingly, that idea has few supporters. In addition, the DBA and business owners want to raise awareness by adding new festivals like the upcoming Hot August Nights that will offer a taste of downtown Bloomington restaurants and retailers. A bloc of retailers and other business owners on Center Street will launch a new event in September called Champagne on Center. Details are still in the works. "Sometimes I think it's hard to draw new people because of the unfortunate misconceptions about downtown that have been out there for a long time, but customer-wise, the reason we're still here and thriving (after three years) is because of our customers bringing new people down," said Amy Calhoun, owner of A. Renee wine shop on Center Street. "We're trying to work together to keep it thriving down here, so people don't forget about all of us." More: Watch/listen to multimedia interviews and read more stories. |
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