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SportsThursday, August 30, 2007 2:43 AM CDT
Insight reaches deal with Big Ten, but not for B-N
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BLOOMINGTON — Bloomington-Normal cable subscribers planning on watching the Big Ten Network’s launch Thursday should spare themselves the remote-control workout.

It won’t be there — not in the Twin Cities anyway.

Insight Communications, which serves the Bloomington-Normal cable market, reached an agreement Tuesday to include the Big Ten Network as part of its cable package in three out-of-state markets.

But it remains status quo here: No network and little improvement in negotiations.

When the network launches round-the-clock programming of Big Ten athletics beginning Thursday at 8 p.m., Insight will offer that programming to markets in Columbus, Ohio, Evansville, Ind., and Louisville. Insight, which has 1.3 million subscribers, becomes the largest cable operator to cut a deal with BTN.

Any deal on the Bloomington-Normal market will be struck by Comcast, according to Insight spokesman John Niebur. Insight’s Tuesday deal included properties it intends to keep after Jan. 1, and Philadelphia-based Comcast, which has 24.1 million cable subscribers, is scheduled to take over the Bloomington-Normal market Jan. 1.

Cable companies and the network continue to haggle over where the channel will be placed within cable lineups. BTN is fighting to be included in expanded basic cable packages, while the cable operators maintain that the BTN is a niche channel with limited interest and should be included in sports-tier packages only.

“We do want to make the network available,” Comcast spokesman Rich Ruggiero said. “We completely understand that there’s a slice of our customer group that wants what the Big Ten has to offer. But a vast majority of our customers wouldn’t want it.”

Most Big Ten football games will be aired on expanded cable packages, with ABC, ESPN and ESPN2 getting first pick of each weekend’s games, Ruggiero said. That is the case with this weekend’s Illinois-Missouri game, which is scheduled to air on ESPN2.

“People who are looking to watch the marquee games, those games are going to be on the channels that they already have,” Ruggiero said.

DIRECTV will make BTN available as part of its choice programming package.

SNL Kagan, a financial research firm, reported that adding the Big Ten Network to expanded basic cable packages would cause a $1.10 monthly increase in cable bills. By comparison, ESPN is a $3.26 per month per customer charge, with TNT at $.91 and the NFL Network at $.70.

“Most of our customers would conclude that it is excessive,” Ruggerio said of the projected BTN costs.

Big Ten Network spokesman Mike Vest said there are no other deals with cable operators that serve areas just outside Bloomington-Normal, including Mediacom which has subscribers in numerous outlying communities.

“Hopefully we have something together shortly,” Vest said.

Get area high school sports scores and statistics at Varsity Sports.

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Reader comments on this story - 14 total

Note: All views and opinions expressed in reader comments are solely those of the individual submitting the comment, and not those of the Pantagraph or its staff.

Two Things wrote on Aug 30, 2007 9:58 PM:

" 1 - Ala carte won't happen, the networks will never allow it. They won't give up their guaranteed $$ per subscriber. For it to happen, each network would raise it's costs so high, you would pay more for the 30-40 channels you actually watch than you do know for the channels sold in tiers. 2- Taking off the jewelery & other h=shopping channels won't save you $$, it will cost you, those networks pay for carriage. The biggest downside to having them on there is that they take away bandwidth to allow other channels, especially as more & more HD channels become available. But they do keep your costs down. "

market take over wrote on Aug 30, 2007 7:51 PM:

" I'm guessing the reason this did not happen in our market is that Insight has sold this market to I "believe" Comcast, so in short they never negotiated for this market because Comcast is due to take this market within a year... This is per three employees I know. "

Ridiculous wrote on Aug 30, 2007 6:47 PM:

" Both sides need to check their egos at the door and get this deal done. If there isn't a deal in place by hoops season, Comcast/Insight will lose a longtime customer to DIRECTV. Subscriber churn isn't a good thing. Wake up! "

Ala Carte! wrote on Aug 30, 2007 3:13 PM:

" I agree. I'm fed up with Insight. I literally have hundreds of channels, but don't watch more than 30-40. And they REALLY rip you off for HD programming. "

flounder wrote on Aug 30, 2007 1:17 PM:

" if the cable company would take half of those d**n jewelry sales channels off they could save the money and allow us to watch the big ten which is the conference of choice in the midwest. wish they would take their heads from rectal defilade and understand what the majority of their constituents desire. "

insightlover wrote on Aug 30, 2007 12:06 PM:

" what a bunch of crap "

Just A Guy wrote on Aug 30, 2007 11:48 AM:

" Just another reason cable and satellite companies should go to ala carte programming. Tell the subscribers that outside of the local stations (ABC, NBC, CBS, Fox, MNTV, CW, PBS, and public access) the rest are up to them. Charge something like $40.00 for forty channels and go with that. Leave the HBO, Cinemax and Showtime stuff as a package, along with the specialty HD channels (like Discovery HD, HDNet) and let the customers choose. "

Greg wrote on Aug 30, 2007 10:55 AM:

" It will probably take people like IAR who cancel cable and get DirecTV to get Comcast to realize that this is going on. It is not just about Football, but basketball as well is going to have many more games that people will want to see. Another thing is that BTN does get the 2nd or 3rd choice a couple of times during the football season, so some of the better games will be on BTN. Funny how the Comcast people sort of forget to mention that. "

IAR wrote on Aug 30, 2007 9:48 AM:

" Insight is opening the door for a massive migration to satellite. I am giving them until this weekend before I cancel and move to satellite. It was bad enough that I had to pay $13.95 to order an Illini basketball game on Pay Per View last year. I am not putting up with that again this year. I agree with ???, except that there are more than 10 channels that would have less viewers than the Big 10 Network. "

BNIlliniAlum wrote on Aug 30, 2007 9:45 AM:

" “We completely understand that there’s a slice of our customer group that wants what the Big Ten has to offer. But a vast majority of our customers wouldn’t want it.” Well there are a lot of channels currently on there, Mr. Ruggiero, that this 'vast majority' you speak of also don't want...but we have to take those...what is the difference here? Maybe the difference is that you East Coasters don't seem to understand the importance of the Big Ten to our region! Clearly this is a case of long-distance owners not being 'in touch' with the local area! "

??? wrote on Aug 30, 2007 8:39 AM:

" There are at least ten channels Insight could dump that would not be missed by the majority of their subscribers. Certainly that would make up the $1.10 that BTN is asking. Getting BTN on now in the extended basic package is a plus. Let Comcast take over as is planned the first of the year when it will likely be there anyway. Better yet, let the subscribers select what they want in the extended package. Too radical, huh? "

to planner wrote on Aug 30, 2007 8:17 AM:

" So why is that different in Illinois? "

planner wrote on Aug 29, 2007 9:08 PM:

" Insight agreed to extended basic coverage in the Midwest, and sports-tier outside the midwest (exactlywhat the Big Ten wants) "

Buckeyefan wrote on Aug 29, 2007 8:19 PM:

" So, what deal did Insight and BTN make in those markets? Did Insight cave and put the channel on extended basic or did BTN give in and accept sports-tier placement? "

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