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| SportsThursday, August 30, 2007 2:43 AM CDT |
Insight reaches deal with Big Ten, but not for B-N
BLOOMINGTON — Bloomington-Normal cable subscribers planning on watching the Big Ten Network’s launch Thursday should spare themselves the remote-control workout. It won’t be there — not in the Twin Cities anyway. Insight Communications, which serves the Bloomington-Normal cable market, reached an agreement Tuesday to include the Big Ten Network as part of its cable package in three out-of-state markets. But it remains status quo here: No network and little improvement in negotiations. When the network launches round-the-clock programming of Big Ten athletics beginning Thursday at 8 p.m., Insight will offer that programming to markets in Columbus, Ohio, Evansville, Ind., and Louisville. Insight, which has 1.3 million subscribers, becomes the largest cable operator to cut a deal with BTN. Any deal on the Bloomington-Normal market will be struck by Comcast, according to Insight spokesman John Niebur. Insight’s Tuesday deal included properties it intends to keep after Jan. 1, and Philadelphia-based Comcast, which has 24.1 million cable subscribers, is scheduled to take over the Bloomington-Normal market Jan. 1. Cable companies and the network continue to haggle over where the channel will be placed within cable lineups. BTN is fighting to be included in expanded basic cable packages, while the cable operators maintain that the BTN is a niche channel with limited interest and should be included in sports-tier packages only. “We do want to make the network available,” Comcast spokesman Rich Ruggiero said. “We completely understand that there’s a slice of our customer group that wants what the Big Ten has to offer. But a vast majority of our customers wouldn’t want it.” Most Big Ten football games will be aired on expanded cable packages, with ABC, ESPN and ESPN2 getting first pick of each weekend’s games, Ruggiero said. That is the case with this weekend’s Illinois-Missouri game, which is scheduled to air on ESPN2. “People who are looking to watch the marquee games, those games are going to be on the channels that they already have,” Ruggiero said. DIRECTV will make BTN available as part of its choice programming package. SNL Kagan, a financial research firm, reported that adding the Big Ten Network to expanded basic cable packages would cause a $1.10 monthly increase in cable bills. By comparison, ESPN is a $3.26 per month per customer charge, with TNT at $.91 and the NFL Network at $.70. “Most of our customers would conclude that it is excessive,” Ruggerio said of the projected BTN costs. Big Ten Network spokesman Mike Vest said there are no other deals with cable operators that serve areas just outside Bloomington-Normal, including Mediacom which has subscribers in numerous outlying communities. “Hopefully we have something together shortly,” Vest said. Get area high school sports scores and statistics at Varsity Sports. |
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Two Things wrote on Aug 30, 2007 9:58 PM:
market take over wrote on Aug 30, 2007 7:51 PM:
Ridiculous wrote on Aug 30, 2007 6:47 PM:
Ala Carte! wrote on Aug 30, 2007 3:13 PM:
flounder wrote on Aug 30, 2007 1:17 PM:
insightlover wrote on Aug 30, 2007 12:06 PM:
Just A Guy wrote on Aug 30, 2007 11:48 AM:
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