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| NewsMonday, September 24, 2007 2:01 PM CDT |
Texting while driving: Why do people do it?
SACRAMENTO, Calif. -- There are those things you shouldn't do, but you do them anyway. You leave your contact lenses in overnight. You eat that last piece of pie. You text-message while driving. And even if you know that driving while distracted is dangerous, you tell yourself that you're a good driver. You know where all the letters are on your phone or Blackberry so you barely have to look away from the road. Plus, it's just a quick message you need to send off. Well, it seems, you think just like everyone else. About 90 percent of American adults think texting and driving should be outlawed, a Harris Interactive poll sponsored by Pinger instant voice messaging service found. And yet, 57 percent admit sending a text while driving. ``Sociologists call it pluralistic ignorance. It's this concept where reality applies to everybody but me,'' says Kevin Wehr, an assistant professor of sociology at California State University, Sacramento. ``We justify things because we think we're better or different from other people. But, of course, we are not better than others. We are just as bad as the next folk.'' Text messaging has become a prevalent form of communication in today's technology age. Last year, 158 billion text messages, or 300,000 per minute, were sent in the United States, according to CTIA, an international association for the wireless telecommunications industry. That's up 95 percent from 2005, the association found. So it makes sense that some of those wireless messages are sent by people navigating the gridlock known as the modern-day commute; a scary concept when nearly 80 percent of crashes involve some form of driver inattention, according to a report by the National Highway Traffic Safety Administration and the Virginia Tech Transportation Institute. The most common distraction: cell phone use, with the act of dialing tripling the risk of a crash, the report found. Simply talking on a cell phone affects your ``functional field of view,'' says Erik Nelson, a senior cognitive psychology student at the University of Kansas who is researching the impacts of texting while driving. This means that because you're concentrating on the conversation, you have a form of tunnel vision and are not able to process what's happening in your peripheral vision, he says. Texting demands even more attention because a driver can't look at the road while typing. ``You have two visual stimuli at the same time and you can't pay attention to them both,'' Nelson says. ``So it's that much more dangerous.'' Nelson polled about 300 University of Kansas students about their cell phone and driving habits. Every single student — 100 percent — admitted talking while driving, and 72 percent said they text message. ``It absolutely has to do with this age group,'' Nelson says. ``But we hypothesize that future generations will have more of this type of usage frequency compared to older generations that haven't grown up with this technology.'' And for those surveyed who said text messaging is ``very risky,'' 35 percent said they still text all or most of the time while driving, Nelson says. ``We believe there's a social pressure to always be available,'' he says. ``And people are putting that need ahead of their safety both for themselves and others.'' With our 24-hour-a-day, seven-day-a-week mentality, the need to constantly be reachable will only intensify, says Jo Mackiewicz, an assistant professor of technical communication at the Illinois Institute of Technology. Gov. Arnold Schwarzenegger signed a bill this month banning 16- and 17-year-olds from using cell phones and messaging devices while driving. The bill fines teens $20 for the first offense and $50 for subsequent violations starting in July. But still, adults in California will continue to have free rein when it comes to texting and driving although some technology companies are developing solutions. Pinger, based in San Jose, Calif., has created a service that enables people to send instant voice messages instead of texts. And Sync, a Microsoft company, has a voice-activated music and cell phone system that will debut in some 2008 Fords, Mercurys and Lincolns. It's welcome technology for Pierre Khawand of People-OnTheGo, a San Francisco-based productivity training company. ``A few years ago, it was a unique thing to have a (text-mesaging or e-mail) device like this,'' Khawand says. ``Now we see it almost like a necessity.'' Khawand, who uses an iPhone, says he rarely e-mails when driving and follows what he calls the ``one-glance rule.'' ``If you can do what you want to do in one glance, that's OK,'' he says. ``If something's going to take your eyes off the road for more than one glance, then you're in the danger zone.'' Still, texting while driving will always be like one of those things people do even though they know they shouldn't, says Wehr, the sociologist. "It's like smoking. People will sit there and puff away and say, `Never start this. This stuff will kill you,'" he says. "Common sense is not very common." (c) 2007, The Sacramento Bee (Sacramento, Calif.). Distributed by McClatchy-Tribune Information Services. |
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