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Bloomington-Normal, Illinois
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| MoneyWednesday, October 17, 2007 9:16 AM CDT |
Former NFL great Howie Long signs with State Farm
BLOOMINGTON — NFL Hall of Famer Howie Long visited Bloomington this week as the newest pitchman for State Farm Insurance Cos. Long, an analyst on the Fox NFL Sunday pregame show, will appear in State Farm advertising for the next three seasons. State Farm also becomes the sponsor of Long’s annual “Tough Guys Show,” which will air during the Super Bowl. “I am thrilled to be associated with the No. 1 insurance organization in the United States,” the former Oakland Raider said in a press release distributed Tuesday by Silverman Media & Marketing Group of New York. “Not only does State Farm maintain a team of winning agents, but their commitment to quality service, as well as the NFL, makes our partnership all the more meaningful and appropriate.” Contracts not signed Financial terms of State Farm’s deal with Long were not disclosed. A State Farm representative would not talk about the deal, saying contracts have not been signed. Long, meanwhile, was a no-show for a Monday night reservation at Biaggi’s Ristorante Italiano, said David LeGrand, a managing partner at the Twin City eatery. But on Tuesday, Long and fellow Hall of Famer Anthony Munoz, a former Cincinnati Bengals offensive lineman, signed autographs at State Farm offices throughout Bloomington. Munoz has filmed public service announcements on teen driving for State Farm. Last year, State Farm became the first title sponsor of the Pro Bowl. The Bloomington-based insurer also inked a deal to sponsor Fox’s weekly pre-game show, which features Long, former Pittsburgh Steelers quarterback Terry Bradshaw, and Jimmy Johnson, former head coach of the Dallas Cowboys. |
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