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MoneyTuesday, March 11, 2008 5:17 PM CDT
B-N's 'smart' ranking doesn't always equal big business draw
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BLOOMINGTON -- More degrees doesn’t mean more business. While the universities and colleges in the community have helped attract and educate smart people in the Twin Cities, they don’t necessarily result in attracting new industry, said one local business official.

Bloomington-Normal has been ranked as one of the smartest cities in the nation. Forbes.com listed the 25 smartest cities and the Twin Cities is 20.

Forbes based its list on the number of residents holding bachelor’s and advanced degrees.

“It bodes well for the community and gives us something to boast about,” said Marty Vanags, executive director of the Economic Development Council of Bloomington-Normal.

But Vanags said having an educated population does not necessarily help bring new business and industry to town.

“The bottom line is a business locates here because it is a strategic location,” Vanags said. “This designation gives us some bragging rights, but it does not mean much to a site location manager who is looking at a specific set of criteria.”

Forbes put Bloomington-Normal ahead of places including Madison, Wis., Santa Fe, N.M., and the Seattle region.

Roughly 37 percent of the community’s population holds a bachelor’s degree while 1.6 percent holds a doctorate. In top-rated Boulder, Colo., about 53 percent of the population has a bachelor’s and nearly 4 percent has a doctorate.

Not surprisingly, the cities that made the list are all university towns.

And while most holding doctoral degrees are in the classrooms, there are many such as Illinois State University professor Laura Vogel who are part of a partnership with the university and the area’s medical resources to do research within the community.

After earning her doctorate from the University of Toledo and serving as a post-doctorate fellow at Dartmouth, Vogel of Bloomington, joined the faculty at ISU. Her research in aging and the immune system has her partnered with the Millennium Pain Center, 1015 S. Mercer Ave., Bloomington.

In coming to the Twin Cities, Vogel said she was looking for a faculty position that was a blend of different science programs. She is overseeing a number of students working on four research projects, including Tony Blaeser, of Normal, a doctoral candidate in immunology. Blaeser received his master’s at ISU and decided to stay for his doctorate.

Other communities on the list, Ames, Iowa, and Corvallis, Ore., also have a higher percentage of residents with doctorates. In Ames, 7.2 percent hold doctorates while Corvallis is about 5.6 percent.

Although most holding doctorates in the community are employed by ISU and Illinois Wesleyan University, even traditionally blue-collar companies have a few employees with advanced degrees.

Out of a work force of 1,700 employees, Mitsubishi Motors North America has two Ph.D.s., according to company spokesman Dan Irvin. One is an engineer and one is a production associate. Also the company has 21 employees with master’s degrees and 242 with bachelor’s degrees.

“You add to that our trades people who come through apprenticeship programs and we have hundreds of people who have received more than a high school education,” Irvin said. “An educated work force is advantageous because of the level of automation the plant has.”

Irvin said having the universities and Heartland Community College nearby has helped with partnerships in job-training programs.

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Reader comments on this story - 9 total

Note: All views and opinions expressed in reader comments are solely those of the individual submitting the comment, and not those of the Pantagraph or its staff.

gbean wrote on Mar 14, 2008 11:38 AM:

" The teachers huh...? My husband has dyslexia, all of his teachers gave him passing grades knowing that he can't read or write. Unit 5 teachers. Yeah, they really took the time to give "extra help" to him. I'm amazed this area made the list at all. "

Gov't oppressed Mule wrote on Mar 12, 2008 4:45 PM:

" So we are the 20 smartes city in the country? Really...has anybody seen our "elected" officials? I think they need to re exam their numbers. "

Ernesto wrote on Mar 12, 2008 3:53 PM:

" I think the reason Blo-No ranks so high as one of the smartest cities in the US is, because teachers are willing to give so much extra help on an individual basis. "

noogie wrote on Mar 12, 2008 1:26 PM:

" bngurl: Bill Gates is the exception. You can go to college and learn a trade, it’s called an Associate of Applied Science degree, you can pick one up at your local community college in areas like Nursing, Computer Networking, Law Enforcement, Business, the list goes on. You take courses in a specific area without all of the “nonsense” courses. These nonsense courses you speak of do have a purpose, and it’s not to bring money into a college, it forms the basis of an undergraduate degree. These courses, otherwise know as general education, teach you critical thinking skills, civic involvement, global perspectives, and promote lifelong learning. An undergraduate degree isn’t just about learning a trade,” it’s about creating productive members of a society. Did you know that the five skills an employer looks for when hiring are communication, technical, leadership, teamwork, and interpersonal. Guess where you learn those? Try and go get a job at State Farm without a degree, see what happens. There’s nothing wrong with not going to college, I know plenty of people who have extremely good jobs that never went. You shouldn’t bash colleges for what they teach just because you think it’s “nonsense.” "

Crybaby wrote on Mar 12, 2008 9:01 AM:

" "bngurl": I think I know what you're getting at. But, I suspect, your cousin had to take the 'nonsense' courses you mentioned so that he would leave the University with a modicum of education. Rather than simply a boatload of training. "

just a thought wrote on Mar 12, 2008 6:30 AM:

" Correct, it doesn't mean a big business draw unless it's a restaurant. I was going to invite my brother (we both have degrees by the way) to do something here in town last week, but couldn't even think of or find anything. This was during weekday daytime hours; no Performing Arts Center, Colisseum shows. We like our town, but if you had daytime company and would like to do anything what would you do? Besides EAT? Like our town, but open for suggestions, and I think this is a legitimate question. "

bngurl wrote on Mar 12, 2008 3:23 AM:

" Furthermore, having a college degree does not guarantee you will have a job. Not to bring up State Farm, but a friend of mine had a master's degree in business and applied for a job at State Farm. Had the best grades. Another friend of mine, had an associates degree, just squeeked by, but had connections at State Farm. Guess who got hired on? You guessed it. The ones with connections. It was for the same position in the same division of the company.

It is not just picking on State Farm. It happens in a lot of places. "

bngurl wrote on Mar 12, 2008 3:19 AM:

" I am so sick of people thinking you need a college degree to make it in life. Look at Bill Gates. He dropped out and is one of the most successful people in the world. In highschool they push and push you to go to college. The kids that aren't "college material" are looked upon by staff as "losers that will never make it" Some of those people today are making more money than the ones that went to college.

If you could just go to college and learn a trade, I would say it is well worth it. But most of the time, they make you learn things you will never need and will never remember. My cousin had to take music appreciation, religion, western civilization, and a bunch of other nonsense classes to get a major in computers. What was the purpose? To bring the college extra revenue. "

Not so Political wrote on Mar 12, 2008 12:12 AM:

" College education will get you a job managing a McDonalds now days. With computers and automated factories you do not have to have a degree, you just have to be willing to work and do it right. "

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