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Bloomington-Normal, Illinois
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| MoneyTuesday, March 11, 2008 5:17 PM CDT |
B-N's 'smart' ranking doesn't always equal big business draw
BLOOMINGTON -- More degrees doesn’t mean more business. While the universities and colleges in the community have helped attract and educate smart people in the Twin Cities, they don’t necessarily result in attracting new industry, said one local business official. Bloomington-Normal has been ranked as one of the smartest cities in the nation. Forbes.com listed the 25 smartest cities and the Twin Cities is 20. Forbes based its list on the number of residents holding bachelor’s and advanced degrees. “It bodes well for the community and gives us something to boast about,” said Marty Vanags, executive director of the Economic Development Council of Bloomington-Normal. But Vanags said having an educated population does not necessarily help bring new business and industry to town. “The bottom line is a business locates here because it is a strategic location,” Vanags said. “This designation gives us some bragging rights, but it does not mean much to a site location manager who is looking at a specific set of criteria.” Forbes put Bloomington-Normal ahead of places including Madison, Wis., Santa Fe, N.M., and the Seattle region. Roughly 37 percent of the community’s population holds a bachelor’s degree while 1.6 percent holds a doctorate. In top-rated Boulder, Colo., about 53 percent of the population has a bachelor’s and nearly 4 percent has a doctorate. Not surprisingly, the cities that made the list are all university towns. And while most holding doctoral degrees are in the classrooms, there are many such as Illinois State University professor Laura Vogel who are part of a partnership with the university and the area’s medical resources to do research within the community. After earning her doctorate from the University of Toledo and serving as a post-doctorate fellow at Dartmouth, Vogel of Bloomington, joined the faculty at ISU. Her research in aging and the immune system has her partnered with the Millennium Pain Center, 1015 S. Mercer Ave., Bloomington. In coming to the Twin Cities, Vogel said she was looking for a faculty position that was a blend of different science programs. She is overseeing a number of students working on four research projects, including Tony Blaeser, of Normal, a doctoral candidate in immunology. Blaeser received his master’s at ISU and decided to stay for his doctorate. Other communities on the list, Ames, Iowa, and Corvallis, Ore., also have a higher percentage of residents with doctorates. In Ames, 7.2 percent hold doctorates while Corvallis is about 5.6 percent. Although most holding doctorates in the community are employed by ISU and Illinois Wesleyan University, even traditionally blue-collar companies have a few employees with advanced degrees. Out of a work force of 1,700 employees, Mitsubishi Motors North America has two Ph.D.s., according to company spokesman Dan Irvin. One is an engineer and one is a production associate. Also the company has 21 employees with master’s degrees and 242 with bachelor’s degrees. “You add to that our trades people who come through apprenticeship programs and we have hundreds of people who have received more than a high school education,” Irvin said. “An educated work force is advantageous because of the level of automation the plant has.” Irvin said having the universities and Heartland Community College nearby has helped with partnerships in job-training programs. |
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