BLOOMINGTON — The new face of the American Red Cross of the Heartland is a Bloomington resident with experience in non-profit management and community involvement.
Coleen Moore was named executive director of the Bloomington-based chapter during a Monday news conference at the chapter house, One Westport Court. She is responsible for Red Cross operations in McLean, Livingston, Ford, LaSalle, Iroquois and Putnam counties, beginning April 14.
"I know that I have incredibly large shoes to fill," Moore said, in a nod to Lyn Hruska, the long-time executive director who was promoted in October to chief development officer for Red Cross' 45 Central Illinois counties.
Jim McEvers has been serving as interim executive director and said Monday that he will assist Moore with the transition.
Moore, 39, most recently served as marketing and admissions manager for the Illinois Institute for Addiction Recovery. She also has been involved with the YMCA Invest in Youth Program and Make-A-Wish Foundation.
Moore, a licensed clinical professional counselor, has a bachelor's degree in psychology from Augustana College and a master's degree in professional counseling from the Illinois School of Professional Psychology.
"She possesses the experience in leadership, staff development and relationship-building that we need to continue to move our chapter forward," said Leanna Bordner, chairwoman of the Heartland chapter's board of directors.
Moore has been with the Illinois Institute for Addiction Recovery since 1999. She said her transition from health care to human services should be seamless because both fields help people in crisis.
Moore said she has not been charged by the board to make specific changes and will focus initially on getting to know the staff and chapter supporters.
The chapter has eight full-time employees and one part-time worker, more than 500 volunteers and a budget of $1.2 million, McEvers said. Red Cross work includes disaster relief, blood services and support for members of the military and their families.