The #MeToo movement, which led survivors of sexual assault and harassment to speak out, is Time's 2017 Person of the Year.

The announcement was made Wednesday morning on NBC's "Today" show, where just last week longtime co-host Matt Lauer was fired over allegations of his own sexual misconduct at the workplace. He has since admitted wrongdoing.

The concept was started by an activist, Tarana Burke, years ago, but it began to dominate national conversation in October after celebrities took to social media and used their own sexual abuse stories in the wake of the scandal over movie mogul Harvey Weinstein.

The crush of stories prompted people from all walks of life to tell their own stories.

The magazine's cover story features some of the women who spoke out against Weinstein. he resigned from his movie studio in October and faces more than 80 sexual misconduct allegations dating back to the 1970s.

Actress Rose McGowan settled with Weinstein in 1997 after accusing him of rape. She told Time that "people forget a lot that there's a human behind this, someone who is very hurt."

Weinstein has denied all allegations that he engaged in non-consensual sex with women, and no criminal charges have been brought against him.

The #MeToo movement was selected for Time's annual honor, ahead of a shortlist that included North Korean leader Kim Jung Un, special counsel and former FBI director Robert Mueller, and last year's Person of the Year, President Donald Trump.