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QUESTION: If you are the “average” reader, you read this newspaper at what time of day (morning or night?) and spend how much time with it?
ANSWER: The answers, based upon industry averages: because of other commitments during the rest of the day, 70% of all newspaper readers do that in the early morning now. The average time spent reading the paper: 10.5 minutes. It has dropped six minutes since 2000, according to industry statistics, also reflecting how much more busy we have become.