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BLOOMINGTON -- A Twin City man's lifelong passion for collecting music has led him to open a record store specializing in the resurgent market for vinyl albums.

Reverberation Vinyl, 1302 N. Main St., had its grand opening Saturday, said owner John Anderson of Normal. The store specializes in selling new and used LPs, 45s and other formats. It also buys and offers trade credit on record collections and vintage audio equipment such as turntables and eight-track tapes.

Anderson, 38, said he has been buying and trading music since he was a teenager, with his personal passion psychedelic rock. In the digital age, he said the lure of vinyl is its distinctive "three-dimensional" sound.

"With an LP, it's a physical diamond needle digging into the groove of a record," Anderson said. "It's more of a soulful experience."

He's not alone in his passion. While the struggling music industry saw album sales fall almost 13 percent in 2010, vinyl album sales jumped 14 percent, according to Nielsen SoundScan data. Pretty much every major band or artists - from Lady Gaga to Jay-Z to garage rockers - releases music on vinyl today, Anderson said.

While only a fraction of overall industry sales, vinyl's resurgence is driven by a core of young listeners who grew up in the age of perfectly clean digital music but want something more, Anderson said.

"The scratchiness, pops and clicks of (vinyl) don't bother them. They tend to think that's cool," he said.

Reverberation Vinyl will work with distributors to try to be the exclusive area dealer for many new releases from record companies with up-and-coming artists, as well as re-releasing classic and rare material, he said.

Anderson, who worked at the Bloomington-Normal YMCA for nine years until November, said his Main Street location near the Illinois Wesleyan University campus is a "good way to start."

Reverberation Vinyl is open 10 a.m. to 5 p.m. Tuesday through Friday, and 11 a.m. to 5 p.m. Saturday. For more information, call 309-830-3750.

Reporter Ryan Denham can be reached at

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