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100418-blm-loc-1torrid

Work is underway to renovate the former Colorific hair salon at The Shoppes at College Hills for Torrid, a national women's clothing chain that focuses on plus-size items. Colorific recently moved to a new location at 105 Krispy Kreme Drive in Bloomington.

NORMAL — A national women's clothing chain that focuses on plus-size items is coming to the Twin Cities.

Torrid, which offers clothing and accessories for women and teens in sizes 10 to 30, will open in The Shoppes at College Hills, according to a building permit filed with the town of Normal.

Torrid will spend $191,750 to renovate the building at 305 S. Veterans Parkway Suite 210, which is the former Colorific hair color salon, between Motherhood Maternity and Loft.

Colorific recently moved to 105 Krispy Kreme Drive in Bloomington.

The Torrid chain also has locations in Champaign, Peoria and Springfield.

Company officials did not return requests for comment.

Torrid is part of several changes at the Shoppes since it was sold in early 2017.

"We're pleased to add Torrid to our outstanding lineup of unique to market tenants at The Shoppes at College Hills," said Darcy Kennelly Rutzen, vice president of retail and marketing for Shoppes owner M & J Wilkow.


Bloomington-Normal business openings and closings

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Contact Derek Beigh at (309) 820-3234. Follow him on Twitter: @pg_beigh

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