BLOOMINGTON — Two unrelated senior living facilities will open soon within blocks of each other on Bloomington's east side.

The Villas of Holly Brook, 1815 Towanda Barnes Road, Bloomington, northeast of Towanda Barnes and GE roads, is expected to open in about a month following receipt of a state license, said Hadley Phillips, a partner with Phillips Investments, which owns the facility.

An open house, from 11 a.m. to 3 p.m. Saturday, will include a ribbon-cutting ceremony, meal and tours, Phillips said.

Welbrook at Bloomington, 1402 Leslie Drive, Bloomington, southwest of Towanda Barnes and GE roads, is expected to open this month, also following receipt of a state license, said Executive Director Holly Hall.

An open house, from 4 to 7 p.m. April 26, will include tours, food and entertainment, Hall said.

Combining the more than $8 million Holly Brook facility and the $10.5 million Welbrook project with the $33 million ongoing expansion and renovation of  Westminster Village, more than $50 million is being invested in long-term care in Bloomington-Normal.

"Market studies in our area show there is a need for additional services, especially assisted living and memory care (for people with Alzheimer's disease or other dementia)," said Hall, who has worked in senior living in Central Illinois for 16 years.

"The construction and expansion are in response to those market studies," she said.

Villas of Holly Brook, which is 66,745 square feet, will include 50 units for assisted living and 24 units for Reflections Memory Care, Phillips said. The assisted living area is open to people who live independently to people who need some assistance with daily activities.

The assisted living area will include common spaces for residents and visitors to congregate, a dining area, a wellness center, a salon, a theater room, exercise room and activity center with a full kitchen.

The memory care area will include a motion detection system to alert nurses when residents are up in the middle of the night.

Holly Brook will have 40 to 45 full- and part-time employees.

The facility will be the 18th long-term care facility for Phillips Investments, which is based in Charleston, Phillips said. Villas of Holly Brook at 2016 Fox Creek Road, Bloomington, opened in October 2017.

Welbrook, which is 72,000 square feet, will include 56 apartments for independent or assisted living services and 24 private memory care suites, Hall said.

The assisted living area uses a "Main Street concept" with a beauty salon, theater, multipurpose room, chapel, wellness center, bistro and dining rooms  off a main corridor, Hall said.

The memory care area will include a motion detection system to keep residents safe, she said.

Welbrook will have 60 to 75 full- and part-time employees.

Welbrook at Bloomington is owned by Welbrook Senior Living, based in Bountiful, Utah. Welbrook has 17 facilities open or under construction nationwide, Hall said.

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