BLOOMINGTON -- Bloomington-Normal YMCA has extended its annual fundraising campaign to support families experiencing financial hardship who want access to YMCA membership and programs.
The Strong Kids campaign -- which began April 7 -- was scheduled to wrap up at the end of last week. But $80,000 has been raised toward the campaign's $100,000 goal and campaign organizers decided to extend the effort to June 3, YMCA Executive Director B.J. Wilken said Wednesday.
The additional three weeks will allow campaign volunteers to reconnect with previous donors who haven't given yet this year as well as potential new donors, Wilken said.
"It's going very well," Wilken said of the campaign. "We're 80 percent toward our goal and we just need a final push. We're confident that the community will respond."
In 2010, the Strong Kids campaign -- as well as money from United Way of McLean County -- provided $131,312 in financial assistance for 616 people, or one-sixth of Y membership. The numbers of people requesting financial assistance has been increasing gradually. Families receiving assistance contribute money based on household income and family size, Wilken said.
Last year's campaign raised $76,000.