When a dramatic new element is introduced into a political campaign, it’s always instructive to watch how the targeted candidate responds. Did the candidate appear ready for the new turn of events, or was s/he caught flat-footed?
The JB Pritzker campaign appeared to pass that test last week when Gov. Bruce Rauner’s campaign unexpectedly (for some of us) launched a new TV attack ad against it.
It turns out, the Pritzker campaign already had a response ad in the can, just waiting for whatever might come. So, when the Rauner campaign’s new TV ad featuring an FBI-wiretapped conversation between Pritzker and Rod Blagojevich was leaked online last week, the Pritzker folks unveiled their counter-assault within minutes.
“It’s no surprise Bruce Rauner is already on TV attacking me,” Pritzker says to the camera in his 30-second response ad. “He’d rather play politics in the Democratic primary than defend his own record.”
Another 60-second ad — which looks like it may have initially been intended only for online use because the quality wasn’t as high — featured TV news clips designed to whack Rauner over the ongoing problems at the Quincy veterans’ home, where 13 residents have died since 2015 after contracting Legionnaires’ disease. Rauner last week finally formed a task force in an attempt to prevent more deaths.
This is the first time in memory that a sitting Illinois governor has openly played in a rival’s opposing party primary campaign. We’ve seen this sort of thing in other states, but not here. Several Illinois unions did dump a bunch of money into the 2014 Republican primary to prevent Rauner’s nomination, so the governor can be forgiven for wanting a bit of payback against the unions’ candidate (Pritzker) this time around.
The Rauner folks have gone back and forth for months about which candidate they’d rather not face. Pritzker has unlimited money, but he has some opposition research issues (like Blagojevich, his ties to Speaker Madigan and his now-infamous decision to rip the toilets out of a vacant mansion to lower his property taxes). Chris Kennedy has had trouble raising money, but he does have a famous name, not many opposition research issues and is successfully positioning himself as an independent.
More likely, I think, somebody upstairs may have just decided that it was time to put the wood to Pritzker, who has been having a lot of fun attacking Rauner for months. And since other Democratic candidates don’t have the cash to do it, Rauner will.
The Pritzker campaign’s current ad buy is substantially larger than Rauner’s, I’m told, and they’re willing to increase that amount if need be. They’re also reportedly readying some more response ads.