Thousands of cosmetic brands around the world have managed to transition to cruelty-free testing. However, the popular drug store brand Maybelline continues to test its products on small animals. Stopping Maybelline would be a big step towards a cruelty-free makeup community.
Each year 100,000 to 200,000 animals are used in cosmetics animal testing. Animal testing is the deliberate harm of animals in order to test products. According to the Humane Society International, this includes, but is not limited to: skin and eye irritation tests, oral force-feedings, and lethal testing. Typically once the test is over, the animal is slaughtered.
Companies continue to test on animals even though it is not a requirement in the majority of countries. When companies introduce new ingredients, they test them because there is no known safety data.
One solution is that Maybelline consumers refrain from buying their products. Another solution would be for Maybelline to use ingredients it knows to be safe rather than testing new ingredients. The last solution would be for Maybelline to use skin tests that use human reconstructed skin, such as Epiderm and EpiSkin. These alternatives are not only safer for animals but they are cheaper and more reliable.
Marissa McGee, Bloomington