BLOOMINGTON — Twin City businessman Jim Morris has completed his purchase of Bloomington’s Indoor Football League franchise, which will be renamed the Bloomington Edge as part of a sponsorship agreement with Heller Ford.
“It’s real exciting. We’ve got a whole list of new sponsors,” Morris said Tuesday during a telephone interview in which he confirmed the completion of the sale and the team’s new name.
Morris said the team plans to hold a news conference later this week to announce new sponsorships and unveil a logo. He confirmed the team will remain in the IFL for the 2012 season.
As the Extreme, Bloomington went 9-5 in 2011 to bring its franchise record to 50-48 over six seasons in two leagues.
The Extreme went 28-14 in its three IFL seasons, making the playoffs each year but losing in the first round each time. It previously played in the now-defunct United Football League.
The team averaged attendance of 4,370 at its seven home dates last year.
The Edge will play their first regular-season game at U.S. Cellular Coliseum on Feb. 25 against the Reading Express.
The new name is a tie-in to Ford’s crossover sport utility vehicle model of the same name, which has been in production since 2006.
Morris, who was previously a minority owner of the Extreme, said his purchase of the football team from majority owner Ed Brady was completed two weeks ago.
Morris also owns the Central Illinois Drive basketball team, as well as the Sonic America Drive-In in Normal. He is an owner of Roar Food Group LLC and four other Bloomington-Normal businesses.